Regional Business Manager – London West

Overview

In this field-based role, you own customer retention and VIP activity for the London West region, partnering with Sales Executives, Business Managers and Dealership Managers to design campaigns, coaching, and events that build loyalty. You will drive consistent retention performance across sites, support underperforming teams, and share strategic updates to keep the region aligned with group goals. The role blends hands-on field work with coaching, event delivery, and data-informed decision making. This is an opportunity to shape customer experience and contribute to Sytner’s reputation as a leading automotive group.

Pay / Benefits

• Enhanced Holiday Entitlement – 27 days plus bank holidays
• Company Car
• Industry-leading Maternity, Paternity and Adoption Pay
• Recognition of Long Service every 5 years
• Discounted Car Schemes
• Career Development

Responsibilities

• Plan and execute monthly and quarterly retention initiatives across the division, including VIP-focused events and regional campaigns
• Deliver call-coaching workshops to improve VIP and retention call quality by Sales Executives and Business Managers
• Collaborate with underperforming sites to create and implement action plans to improve VIP/retention performance
• Host regular Teams calls with dealership teams to share strategies and ensure alignment with group goals
• Provide clear, insightful weekly updates highlighting trends, successes, and next opportunities
• Be a visible role model for Sytner culture and customer-first values

Key requirements

• Confident, engaging communicator with passion for customer engagement
• Track record in retention, F&I, or customer-focused roles within automotive
• Ability to lead from the front and coach teams in person or via Teams
• Organised with attention to detail and comfortable working with data and trackers
• Professional integrity and commitment to customer interests
• Full driving licence (field-based role)

• communication
• leadership
• coaching
• call-coaching
• data tracking and analysis
• Teams (Microsoft Teams)

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