Marketing Manager

Overview

In this role you will drive the Millennium Forum’s ticket revenue and audience growth through a cohesive sales and marketing strategy. You will lead cross-functional collaboration across marketing, box office, programming and promoters, delivering data‑driven insights and guiding the marketing team. You will oversee campaigns, budgets and supplier relationships while aligning activities with the 2025-2030 Strategic Plan. This is a commercially focused leadership position shaping marketing outcomes for the venue and its audiences.

Responsibilities

• Lead the organisation’s sales and digital strategy to maximise revenue, audience engagement and ROI
• Set KPIs, sales forecasts and performance benchmarks; manage marketing budgets
• Plan, buy and optimise advertising across Meta, Google and other channels to meet sales objectives
• Develop CRM strategies for segmentation, retention, upselling and audience growth
• Collaborate with Programming and Box Office to forecast demand and adjust activity
• Line-manage the Digital Communications Officer and Senior Marketing Officer
• Produce regular performance reports and evidence-based recommendations
• Champion digital innovation and responsible AI use
• Ensure GDPR/data protection compliance; manage supplier and promoter relationships; ensure best value across marketing activity

Key requirements

• Degree in Marketing, Business, Advertising, Communications or related field with 2+ years’ marketing experience; or Level 3 qualification with 3+ years’ experience
• Proven experience developing and delivering marketing strategies and integrated campaigns
• Experience leading staff; managing online and offline advertising; working to sales or commercial targets
• Budget management and ROI demonstration; data analytics usage to inform decisions

• Leadership and people management
• Strategic thinking and cross-functional collaboration
• Data‑driven decision making
• Integrated marketing campaigns
• Advertising planning and optimisation across Meta and Google
• CRM strategies for retention and growth

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