Social Media Marketing Executive (maternity cover)

Our client is looking for a Social Media Marketing Executive to join their established marketing team on a maternity cover contract, expected to last approximately 12-14 months.

As Social Media Marketing Executive, you’ll be responsible for managing and developing a social media service designed to help customers improve their online presence.

You’ll create on-brand social content, develop monthly communications, monitor campaign performance and keep ahead of changing social media and industry trends.

Benefits offered

• £30,000 per annum
• 12-14 month maternity cover contract
• Hybrid working after successful probation
• Excellent benefits

Key Responsibilities

• Managing and developing social media services in line with customer needs and changing trends
• Creating regular, engaging and on-brand social media content
• Developing and owning the B2B communications plan
• Producing monthly customer communications including written copy, still imagery, video content and relevant hashtags
• Creating social media guides and supporting customers in improving their online presence
• Managing content across multiple social media platforms
• Supporting paid social media activity, particularly Facebook campaigns
• Working with external designers and agencies to produce still and video content
• Building relationships with external partners to source high-quality content and assets
• Monitoring social media, market and competitor trends
• Analysing performance including engagement, reach, cost per click and conversions
• Producing monthly performance reports and identifying opportunities for improvement
• Working closely with sales and product teams to gather feedback and develop future activity
• Delivering social media training and guidance to internal sales teams
• Supporting campaign shoots, industry events, trade shows and sponsorship activity
• Managing and monitoring the budget for social media activity

Skills & Experience

• At least one year of dedicated social media experience within an executive-level role
• Confident working across multiple social media platforms
• Strong knowledge of social media scheduling tools
• Experience managing paid social activity, particularly Facebook
• Experience creating engaging written and visual social content
• Experience working with designers or agencies to produce still and video assets
• A good understanding of how sales and marketing work together
• Strong communication and relationship-building skills
• Full UK driving licence
• Marketing, Communications, PR or related qualification preferred

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