Area Sales Manager – Food Services – NI

Company: Sigmar Recruitment
Apply for the Area Sales Manager – Food Services – NI
Location: Northern Ireland
Job Description:

About Your New Employer

Working for an Irish owned family run business that is over 30 years old. They are hugely successful and are an Irish Manufacturer of Ingredients & Sauces for Food Services, Retail and Manufacturing with operations in Ireland, the UK and Europe.

About your Area Sales Manager job in Northern Ireland

  • Manage and motivate a Team of 3 Sales Executives and to grow this team
  • Deliver regional sales targets and drive new business growth.
  • Identify and win new food service customers.
  • Develop key accounts through structured account planning and regular customer engagement.
  • Monitor market and competitor activity to identify opportunities and risks.
  • Lead, coach and develop the Food service Sales team and set clear targets, KPIs and action plans.
  • Conduct regular field visits, reviews and sales training.
  • Develop strong relationships with national and regional food service distributors.
  • Work with distributor sales teams to grow shared customers and deliver joint sales plans.
  • Support promotions, new product launches and category initiatives.
  • Support forecasting and sales planning with accurate reporting.

What Skills You Need for this Area Sales Manager job

  • Experience in managing a Field Sales Team
  • Proven experience in food service sales is essential for this role
  • Knowledge of the Irish food service market
  • Strong communication, negotiation and relationship-building skills.
  • Experience working with distributor networks.
  • Strong commercial and analytical skills with confidence using sales data and KPIs.
  • Full, clean driving licence and living within the Northern Ireland Territory.

What’s on Offer

This role comes with a base salary of circa 70-75k along with Bonus plus Benefits such as Healthcare, Car, Fuelcard, Phone and Laptop.

  • Bonus
  • Healthcare
  • Car
  • Fuelcard
  • Phone
  • Laptop

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Posted: October 5th, 2026