Senior Marketing Manager JD (AAA Racing Game Title)

Overview

In this role you will shape the global brand strategy and core messaging for a AAA driving game, guiding the brand from pre-launch through post-launch across regions. You will lead cross-functional creative work, align localization with a consistent brand framework, and build a thriving player ecosystem around driving culture. The role focuses on market trends, data-driven marketing decisions, and close collaboration with regional teams and platform partners. You will be at the heart of turning a global vision into engaging experiences that resonate with players worldwide.

Responsibilities

• Develop the overall brand strategy, positioning, and messaging framework for the AAA driving game across global markets.
• Lead creative work across the product lifecycle, coordinating marketing milestones and launch events.
• Understand driving culture and player ecosystems to formulate community growth and engagement strategies.
• Track market trends and player feedback to provide insights for marketing and product optimization.
• Collaborate with operations, UA, regional marketing, and platform teams to ensure integrated, high-quality execution.
• Coordinate localization efforts within a global brand framework to maintain consistency across regions.

Key requirements

• 5+ years in game industry marketing or brand roles
• Proven experience leading AAA console/PC game brand projects (open-world, driving/racing, or RPG preferred)
• Global GTM marketing experience with familiarity in at least 2 regional markets (NA/EU/ASIA)
• Deep understanding of driving culture and player psychology
• Fluent English (written and spoken) for brand copy and briefs; able to liaise with overseas teams
• Passion for games and knowledge of AAA game launch lifecycle; hands-on driving/racing game experience preferred
• Strategic thinking with ability to lead end-to-end marketing output

• cross-functional coordination
• data-driven decision making
• creative judgment
• data-driven insights
• market trend analysis
• localization coordination

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