Automotive Marketing Manager

We are recruiting on behalf of a prominent multi-franchise approved car dealer group in Cardiff for the position of Marketing Manager. The Marketing Manager role is a vital leadership position within the company, responsible for shaping and executing the dealership’s marketing strategy across both online and offline channels.

Benefits:

• Salary of £40,000 plus bonuses, with an OTE of £48,000
• Working hours from 8:30am to 5:00pmMonday to Friday
• 30 days annual holiday entitlement, increasing up to 33 days with length of service
• Pension scheme
• Staff purchase discount scheme
• Discounts on parts, servicing, and labour
• Manufacturer-supported training programmes
• Expenses paid for bi-annual staff events (summer and Christmas parties)
• Excellent career development prospects within a reputable automotive dealership group operating for over 60 years

Duties of a Marketing Manager:

• Lead and motivate a team of three Marketing Executives
• Develop and implement comprehensive marketing strategies across digital and traditional platforms
• Manage outsourced creative and marketing agencies
• Oversee website advertising initiatives and campaigns
• Organise quarterly product and event marketing campaigns
• Analyse digital marketing performance using tools like Google Analytics
• Plan and execute SEO and PPC search advertising campaigns to enhance online visibility
• Measure the effectiveness of marketing activities and optimise strategies accordingly
• Maintain consistent brand messaging and ensure alignment with the company’s objectives

Requirements of a Marketing Manager:

• Proven experience as a Marketing Manager within the automotive industry or a similar sector
• Strong understanding of digital marketing, including Google Analytics, SEO, and PPC campaigns
• Relevant marketing qualification or degree is highly advantageous but not essential
• Excellent organisational skills with the ability to deliver projects to deadlines
• Good IT literacy and effective communication skills
• Creative and innovative approach to developing marketing strategies
• Ability to work independently and as part of a team
• A UK driving licence would be advantageous but is not essential

This role provides a fantastic opportunity for an experienced Marketing Manager to contribute to a well-established automotive business with a strong reputation. The successful individual will play a central role in driving the company’s marketing success and growth.

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