B2B CRM Lead — Salesforce & Data-Driven Marketing (Flexible)

BBC Studios in London is seeking a B2B CRM Manager to lead the CRM strategy and run the operational lifecycle for Trade Marketing & Events. You will design, execute and optimise email campaigns, marketing automation, journeys and personalisation across platforms including Salesforce Marketing Cloud and Dotdigital.

You’ll collaborate with the Trade Marketing & Events teams, act as the CRM SME for the business, and manage senior stakeholders while driving data-driven insights and cost-aware

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