Field Marketing Manager EMEA – Global SaaS

Field Marketing Manager EMEA – Global SaaS

• London – Hybrid 3 days
• Contract : 12 months

We’re looking for a senior EMEA Industry Marketing Lead to shape and drive industry marketing strategy across the region.

This is a regional orchestration role — not a country marketer and not a hands‑on campaign executor. You’ll sit at the centre of Global, Regional, and Country marketing, making sure industry strategy, programmes, and content actually land and perform in EMEA.

What you’ll be doing

• Own and drive EMEA industry marketing strategy and plans
• Partner with country field marketing teams and industry advisors to align on priorities and market needs
• Act as the EMEA interface to Global Industry Marketing, ensuring consistency and relevance
• Define and lead scalable industry marketing programmes and core contentWork with campaign, digital, channel, and field teams to identify and close content gaps
• Lead industry marketing enablement across field marketing, sales, and functional teams
• Ensure programmes and content are adopted and used in local markets
• Track industry and segment performance, identify gaps, and optimise

What we’re looking for

• Proven B2B enterprise marketing experience at regional or global level
• Strong background in industry or segment marketing
• Comfortable influencing senior stakeholders without direct authority
• Confident working across complex, matrixed organisations
• Data-driven, commercially minded, and not afraid to challenge

Why this role

• High visibility across EMEA and Global teams
• Strategic ownership with real influence
• Scope to shape how industry marketing is done at scale

If you’re a senior marketer who enjoys alignment, strategy, and impact — and you’re done with running single-country campaigns

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