Principal Product Marketing Manager — Consumer Discovery

Overview

In this role you will own Wise’s consumer positioning at the first touchpoints, guiding product, marketing and regional teams. You will shape the messaging across logged-out discovery surfaces and onboarding, staying ahead of market and user trends. You’ll collaborate with design, research, and regional teams to drive adoption through GTM launches and clear value propositions. Your work will influence how customers perceive Wise as an account, not just a money transfer. This is a strategic, global role with high visibility and impact.

Pay / Benefits

• RSUs
• hybrid working model
• self-development budget
• comprehensive benefits package
• diverse and inclusive environment
• autonomy to set strategy

Responsibilities

• Own consumer logged-out and discovery surfaces (homepage, landing pages, acquisition surfaces)
• Shape positioning and storytelling of the Wise Account across markets
• Define a clear customer messaging hierarchy for send / receive / spend
• Lead localisation balancing regional knowledge with global proposition
• Maintain live understanding of customer perception via interviews and competitive analysis
• Refine homepages and logged-out surfaces to emphasise Wise as an account
• Lead awareness and conversion campaigns across main markets (homepage, ads, SEO content)
• Develop positioning playbook and messaging hierarchy for the organization
• Build a metrics framework linking positioning and communications to adoption

Key requirements

• Strong positioning experience and ability to differentiate a brand in a competitive space
• Data-informed decision making using customer insight, research and performance data
• Understand websites and landing pages as product surfaces, not just channels
• Global mindset with ability to balance localisation and local relevance
• Collaborative leadership at Principal level to align cross-functional teams
• Proven ability to drive adoption through messaging and go-to-market initiatives

• Strategic thinking
• Cross-functional collaboration
• Clear communication
• Product storytelling and positioning
• GTM planning and execution
• Analytics and metrics framework development

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