Go To Market Manager-UK/I & North Europe

Overview

In this role you translate global GTM strategy into market-specific plans for the UK & Northern Europe, shaping routes to market and channel coverage. You will work across Sales, Revenue Growth Management, Trade Development, Demand Acceleration, Finance and Strategy to deploy GTM standards locally. You’ll identify opportunities to improve how SodaStream reaches customers, scale new channels, and boost field-force effectiveness. You’ll drive cross-market capabilities and use data to prioritise actions and measure impact. This is a hands-on role that combines strategic thinking with practical execution to accelerate growth.

Responsibilities

• Translate global GTM strategy into market-specific execution plans for UK & Northern Europe
• Adapt route-to-market, channel and coverage models to local needs and ensure consistent GTM standards
• Identify and deliver growth opportunities across channels, customers, distributors and routes to market
• Drive adoption of GTM tools, processes and ways of working; lead implementation of new GTM initiatives and build market capabilities
• Monitor GTM performance using data and insights to prioritise actions and drive continuous improvement across the cluster

Key requirements

• 8–10 years of relevant commercial experience in FMCG or similar fast-paced, customer-led environment
• Proven expertise in route-to-market strategy, customer coverage, and territory design
• Experience deploying new tools, processes, and ways of working at scale
• Experience working across multiple markets in a regional or cluster setup
• Strong analytical and commercial skills to translate data into actionable outcomes

• analytical mindset
• cross-functional collaboration
• stakeholder management
• initiative and adaptability
• route-to-market strategy
• salesforce productivity focus (as a measurement in role)

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