TikTok Shop – Live Operation Manager (Chinese Speaker)

Overview

In this role you contribute to shaping the EU Central Live Team’s live commerce strategy. You analyze market trends, monitor performance, and design scalable frameworks to grow sellers and creators. You work closely with cross-functional partners to align strategy with platform capabilities and financial discipline. Your efforts help accelerate growth and maturity of the live ecosystem across Europe, delivering data-driven incentives and improved experiences.

Responsibilities

• Competitor research to identify trends and opportunities for traffic and conversion improvements
• Data analysis through dashboards and deep-dives into seller, creator, and category performance
• Budget management to optimize spend with finance, operations, and category teams
• Growth strategy design to onboard, incubate, and scale sellers and creators with incentive mechanisms
• Business analysis to inform product features, traffic strategy, and ecosystem policy adjustments

Key requirements

• Fluent in Chinese for collaboration with Mainland China teams; fluent in English for local stakeholders
• Bachelor in Marketing, Business, Communications, or related field; advanced degree advantageous
• 4+ years in e-commerce, resource allocation, or product marketing with project initiatives
• Project management experience in incentive programs, budgeting, asset allocation, prioritization
• Solid product marketing understanding (positioning, messaging, go-to-market)
• Data analysis skills to interpret metrics and optimize campaigns
• Experience collaborating with Mandarin-speaking and English-speaking accounts and cross-functional teams

• Cross-functional collaboration
• Strong communication
• Analytical mindset
• Data analysis and dashboard creation
• Budgeting and ROI optimization
• Incentive program design

…