Marketing Business Partner

Overview

In this Marketing Business Partner role, you will help raise awareness of council services and brands by delivering end-to-end marketing campaigns across digital and traditional channels. You’ll work with internal teams to maximise audience reach, inform strategy with data insights, and ensure accurate records and impactful promotion of offerings. The position blends strategic planning with hands-on delivery, offering opportunity to influence cross-functional stakeholders and drive growth. This hybrid, office-based role requires flexibility for events while supporting the council’s broader communications goals.

Pay / Benefits

• career grade
• pension scheme
• generous holiday and sick pay entitlements
• subsidised parking
• public transport discounts
• gym membership

Responsibilities

• Coordinate and deliver marketing campaigns from planning to implementation
• Create and manage marketing content and assets across digital and traditional channels
• Monitor campaign performance against business targets and produce reports using data and insights
• Identify opportunities to maximise audience reach and support business growth through targeted activity
• Maintain accurate records and collaborate with internal teams and stakeholders to promote products, services and brands
• Work with stakeholders to ensure effective promotion of council offerings and brands
• Support on-the-ground delivery for key projects and initiatives

Key requirements

• Marketing qualification or equivalent professional experience
• Strong understanding of traditional, digital and content marketing
• Proactive and self-motivated with ability to work independently and influence others
• Excellent creative judgement and problem-solving abilities
• Strong organizational and prioritisation skills
• Support for flexible working including evenings and weekends when required

• Proactive
• Stakeholder engagement
• Cross-functional collaboration
• Campaign management
• Content marketing
• Digital marketing

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