Brand Manager RTD – Jack Daniels

Overview

As Brand Manager RTD for Jack Daniel’s UK, you drive profitable growth by steering the Jack & Coke partnership and managing the RTD portfolio. You will lead development, execution and launches to keep the brand ahead in a competitive market. The role sits at the heart of cross-functional collaboration to translate brand strategy into commercial impact. This is a chance to shape a high-profile portfolio within a global premium spirits company and to work closely with internal and external partners for meaningful consumer moments.

Pay / Benefits

• Total Rewards
• premium benefits
• equitable pay structures
• premium employee experience

Responsibilities

• Lead the Jack Daniel’s RTD portfolio transition back to Brown-Forman ownership and build strategic stakeholder alignment
• Optimise the existing RTD portfolio and define a multi-year innovation roadmap
• Drive market research and ideation using consumer insights and trends to identify viable growth opportunities
• Activate the Jack & Coke partnership through cross-functional collaboration with Communications to create impactful consumer experiences
• Support annual brand planning ensuring alignment with commercial objectives and UK brand agenda
• Track performance, analyse results, and derive learnings to inform future plans
• Collaborate across Insights, Customer Marketing, Sales, Supply Chain, Legal, Finance and Global teams to execute brand strategies
• Manage A&P budgets with disciplined forecasting and spend optimisation

Key requirements

• Marketing qualification or minimum 4 years relevant experience
• Spirits/Beverage/CPG industry experience
• Proven track record of delivering brand growth in a competitive environment
• Commercial acumen with P&L literacy
• RTD experience would be a plus

• Curious and data-driven mindset
• Strong cross-functional collaboration
• Energetic brand-builder with conviction
• Market research and consumer insights translation
• Portfolio management and roadmap planning
• Brand planning and activation

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