CRM Automation Projects Lead – Salesforce Marketing Cloud

Company: Primark
Apply for the CRM Automation Projects Lead – Salesforce Marketing Cloud
Location: Reading
Job Description:

Primark is seeking a CRM Operations Projects Officer (Specialist) to deliver, optimise, and continuously improve CRM automation projects within Salesforce Marketing Cloud. You’ll translate CRM strategy into scalable automation and govern processes across the CRM Operations team.

You will lead end-to-end delivery, collaborate with cross-functional teams, maintain runbooks, and drive performance enhancements while ensuring data standards and governance.

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Posted: October 6th, 2026