Lead Regional Marketing Manager – UKI

Overview

As Lead Regional Marketing Manager for UKI, you translate Sales, Marketing, and Partner priorities into integrated programmes that build awareness, create demand, and accelerate the regional pipeline. You will lead priority programmes from strategy to execution across Corporate and Public Sector segments, collaborating with cross-functional teams to drive measurable impact. You’ll shape the regional marketing plan, adapt global resources for scale, and engage with executive audiences to accelerate growth. You thrive in a fast-paced, matrixed environment and aim to turn market insights into actionable campaigns that move opportunities forward.

Responsibilities

• Partner with UK Sales leadership to align pipeline, accounts, and bookings priorities
• Build integrated marketing plans linking Sales priorities with regional, digital, ABX, content, events, and partner activity
• Collaborate with Partner Marketing on joint campaigns, account engagement, and pipeline
• Identify pipeline gaps and target audiences to build focused programmes
• Drive interlock across planning, campaign activation, follow-up, and opportunity progression between Sales, Marketing, and Partners
• Direct priority Corporate and Public Sector programmes as they scale
• Guide cross-functional initiatives spanning digital, content, ABM, webinars, executive engagement, events, and partner activity
• Align with Sales, TDR, and Partner teams to improve campaign follow-up and account engagement
• Evaluate account, engagement, and pipeline data to measure impact and optimise investment
• Execute strategic executive programmes, roundtables, and industry engagements aligned to target accounts
• Manage Corporate and Public Sector activation within flagship UK programmes like Accelerate
• Shape the wider UK marketing plan across Corporate, Public Sector, Major, Strategic, and FSI
• Adapt global, EMEA, and partner resources to maximize scale and impact
• Influence cross-functional stakeholders in a complex matrix organization to drive business outcomes

Key requirements

• 10+ years of B2B marketing experience focused on regional, integrated, or demand-generation marketing
• Proven track record of partnering with Sales leadership to deliver commercially aligned plans
• Background in developing integrated programmes that generate and progress enterprise pipeline
• Deep understanding of pipeline management, account engagement, and buyer journeys
• Experience designing integrated campaigns and account-based programmes in B2B SaaS
• Hands-on experience using Salesforce and Marketo to inform data-driven decisions

• Exceptional relationship skills to influence Sales, Partner, regional, and global marketing teams
• Strategic thinking with hands-on delivery in a fast-paced environment
• Strong cross-functional collaboration and stakeholder management
• Salesforce
• Marketo
• ABM

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