Paid Media Manager | Lookfantastic

Overview

In this role you will lead regional paid media strategy and execution for LOOKFANTASTIC, with a focus on PPC across Google and Microsoft Ads. You’ll blend performance, measurement, and innovation to drive revenue and new customer growth while reporting to regional leadership. You’ll work closely with cross-functional teams to adopt new platforms and test-and-learn approaches, shaping how paid search scales in a fast-moving beauty e-commerce environment. This is a chance to influence regional spend, measurement practices, and the adoption of AI-driven search innovations.

Pay / Benefits

• 25 days annual leave
• Enhanced maternity and paternity pay
• Compassionate leave
• Volunteer leave
• On-site gym
• Staff discount up to 50% on THG brands

Responsibilities

• PPC account management and optimisation with structure, keyword research, bidding, ad copy testing, and landing page testing
• Manage daily paid campaign spend against revenue and ROI/COS targets
• Collaborate with design for banner/ad creation across platforms
• Support measurement framework adoption and triangulation (Fospha, MMM, in-platform reporting)
• Design, run, and interpret incrementality and channel tests to inform budgeting and optimisation
• Lead diversification and adoption of AI-driven search surfaces and new campaign types (e.g., AI Max, UCP)
• Monitor search behaviour shifts and translate findings into strategy and budget recommendations
• Provide transparent performance reporting and insights to regional and management teams
• Deliver campaigns, keywords, and ad copy across platforms and ensure effective measurement and reporting
• Drive revenue growth within COS% targets and acquire more New Customers within CAC targets

Key requirements

• Strong hands-on PPC experience across Google Ads and Microsoft Ads, including automated bidding and AI-driven campaign types (PMax, AI Max)
• Understanding of measurement methodologies across Fospha, MMM, and platform reporting, with ability to reconcile differences
• Experience designing or supporting structured testing (A/B, geo, incrementality)
• Capability with key marketing platform technologies
• Prioritise, structure work and manage time effectively
• Excellent communicator with ability to provide clear insights
• Ability to build strong working relationships with internal teams
• Critical thinker with problem-solving and project management skills

• Team player and cross-functional collaborator
• Initiative and proactive thinking
• Curious and forward-looking in adopting new platforms and trends
• PPC across Google Ads and Microsoft Ads
• Automated bidding and AI-driven campaigns (PMax, AI Max)
• Measurement tools and methodologies (Fospha, MMM)

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