CRM Manager

Overview

In this role you will lead a CRM analytics team to design data-driven, multi-channel customer journeys that drive engagement and revenue. You will align CRM initiatives with cross-functional partners to deliver targeted communications across email, push, and SMS. You’ll establish a roadmap, oversee planning and testing, and optimise campaigns through insights. The position blends strategic leadership with hands-on analytics to amplify customer-centric growth in a fast-paced, digitally innovative environment.

Responsibilities

• Lead the CRM analytics team in crafting targeted multi-channel communications (email, push, SMS).
• Oversee campaign planning, execution, and prioritisation aligned with business objectives.
• Analyse CRM channel performance weekly and identify opportunities for personalisation.
• Develop and manage the CRM team roadmap and calendar; coordinate with cross-functional teams for timely delivery.
• Implement rigorous A/B testing to improve campaign effectiveness.
• Recruit, nurture, and develop CRM talent; foster a customer-first culture.
• Forecast and budget across CRM channels to drive incremental revenue.
• Manage third-party relationships and act as primary contact for external partners.

Key requirements

• Significant CRM management experience focused on performance and results.
• Experience with campaign segmentation, customer retention, and loyalty strategies.
• Hands-on experience with CRM and analytics tools (Google Analytics, SQL, and other listed tools).
• Strong organisational skills and ability to present data insights to diverse audiences.
• Proficiency in Excel and data visualization; translating insights into action.
• Degree level in a quantitative field is preferred.

• strong communication
• leadership and people management
• structured, detail-oriented
• CRM platforms
• Google Analytics
• SQL

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