Social Media Marketing Executive – Creative HEAD
Salary £25,000-£30,000 per annum, depending on experience
Hours 37.5 hour per week. NB Additional hours worked in order to attend or support industry out-of-hours events will be recognised and returned as time off in lieu (TOIL)
Creative HEAD is an established and influential voice for professional hair, connecting brands with salons, stylists and industry leaders through print, digital and live experiences. These include:
Runway, our session-focused magazine capturing galleries & news from Fashion weeks around the globeThe Most Wanted Awards and ghd exclusively sponsored ‘It List’ Awards that saw Chris Appleton crowned in one of its first editions, recognise & reward the most impressive talents in British and Irish Hairdressing across one unmissable Grand Final evening hosted live from the infamous DrumshedsSalon Smart the ultimate hub for business growth and networking, dedicated to keeping our community educated, empowered, and connected
Creative HEAD also partners with sister brand ‘HairCon’, a fresh and disruptive trade show that gathers the Hair Community together under the iconic roof of the O2 Victoria Warehouse in Manchester and plays host to some of the industry’s hottest brands and talent, from Wella Professionals and Dyson, to Sassoon and L’Oréal Professionnel.
We’re looking for a Content Creator to join our team to support with all things digital – from filming and editing content for social media to writing copy for our website, and reporting from our own jaw-dropping events, as well as those held by our commercial partners, the likes of Schwarzkopf Professional, Babyliss PRO and Revlon Professional.
The ability to multi-task is a must! The role will see you creating content for our social media platforms, as well as for the website and email, so if you have a passion for creating content, this is for you. You will be working very closely alongside a fellow content creator, and report into the editorial director, with support from our Head of Marketing.
The role will be based at The Assembly’s HQ in Shenfield, well-positioned for the Elizabeth line and under a 25-minute hop to London Liverpool St, and easily accessible from the M25 & A12. You will be required to attend events, meetings and content creation days most weeks, mainly in London. On occasion there will be travel required to other destinations, including overseas.
The role includes:
Strategy and Channel management
- Planning and maintaining the content strategy and calendar, alongside a fellow content creator
- Develop rich social and digital strategies scale the drive the reach and engagement for the Magazine and Creativeheadmag.com platform
- Planning content capture, building & editing creative, and shaping the strategy for our own events, particularly Most Wanted Awards, the It List Awards, and Salon Smart, alongside Creative HEAD’s own coverage of partner event, HairCon.
- Management of all the social media platforms and community engagement (responding to questions and DMs, pro-actively starting conversations with the community)
- Scoping the Creative HEAD paid advertising strategy alongside the Editorial Director and Head of Marketing
Campaign and Content creation
- Working with a fellow content creator to create original content that will perform well across social, whilst considering content native to each platform
- Attending client events/studios to create contentfor social media
- Generating ideas for brand partners to budget/brief, working alongside the editorial director and partnerships managers to contribute to wider brand proposals to ensure highly engaging and unique content creation that stops the scroll
- Interviewing hairdressers, industry professionals and brand leads for social content and web articles. Preparing briefs and researching pre-interview is crucial.
- Managing ideas from initial storyboarding to publishing
- Featuring in content where necessary as a face of the Creative HEAD team
- Writing and building articles for the website, alongside a fellow content creator
- Writing e-shot content for our brands and commercial partners, alongside a fellow content creator
- Writing online event coverage and editorial as and when required
- Creating content to help actively and consistently promote Creative HEAD and its brands – the magazine (both print and digital versions) and its events via ticket sales/award entries, etc.
- Overseeing the prep of exclusive/additional content for the digital version of Creative HEAD magazine ahead of each issue going live
Reporting and Insights
- Generating and cascading regular social metrics reports, highlighting the success and growth areas of the content strategy across the individual platforms, with a view to growing our hugely successful Instagram (112k), Facebook (98k) and TikTok (9.5k) followings, and honing our LinkedIn approach
- Closely monitor and map Follower growth and channel engagement, identifying key milestones and targets for the department
- Generating post campaign report for commercial partnerships with key performance metrics
Skills and Experience Required
- Extremely well-organised and very creative, with problem-solving abilities to develop engaging content
- Have a passion for storytelling and content creation, with exceptional writing and communication skills and a keen eye for detail, even when the pressure’s on!
- An excellent understanding of Instagram, TikTok, Facebook, LinkedIn, X and YouTube
- Be reader and follower obsessed! Know who our community is, what they consume, how they engage with our platforms, and all-importantly, how to find their peers and invite them to join us!
- Experience hosting interviews and hosting conversation with big names from the industry
- A confident presenter and presence on camera
- Experience with using Photoshop, Canva and WordPress (they’re essentials!)
- While you are not required to be a videographer, competence in app video editing, for example Capcut, is required
- A people person who enjoys engaging with lots of creatives, both in the flesh at events and across our digital platforms
- A multitasker who can manage multiple projects and meet deadlines
- A skilled collaborator, able to work with other departments to get the job done
- Experience of the Professional Hair & Barbering industry would be advantageous, along with an understanding of magazines and publishing houses
We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.
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