Regional Sales Manager

Company: Ferguson Dean
Apply for the Regional Sales Manager
Location: Liverpool
Job Description:

Are you a natural leader with a passion for developing people and driving performance? A rapidly expanding IFA firm is seeking a Manager to lead and nurture its advisory team. This role offers the chance to make a significant impact, guiding both field-based and Pathfinder advisers to deliver exceptional, goals-based financial planning.

Key duties and responsibilities:

  • Lead and develop the advisory team, ensuring high-quality advice and strong commercial performance.
  • Embed cashflow forecasting in the advice process, helping clients achieve their financial goals.
  • Supervise day-to-day operations, ensuring advisers are supported and motivated.
  • Drive commercial performance by addressing genuine client needs, not just chasing targets.
  • Manage adviser capacity to balance client demand and adviser workload.
  • Develop bespoke personal development plans for each adviser.
  • Foster a strong team culture, ensuring advisers feel backed and valued.
  • Conduct regular 1:1s and use performance data to tailor coaching and support.

Skills and experience:

  • Exceptional people leadership skills with a natural ability to coach and develop individuals.
  • Strong experience in goals-based financial planning and cashflow forecasting.
  • Proven track record in management or leadership roles, with the ability to motivate and achieve results.
  • Commercial acumen, with a focus on meeting client needs rather than applying sales pressure.
  • Proficiency in using performance data to manage capacity and track delivery.
  • Level 4 Diploma in Regulated Financial Planning (or equivalent).
  • Alignment with company values and enthusiasm for a leader-leader approach.
  • Based in the Northwest of England.
  • Experience in a growing or acquisitive business.
  • Experience in a regulated supervisory role.

This is a unique opportunity at a time for continued growth for this firm, with the chance to provide real leadership and guidance.

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Posted: October 1st, 2026