Own self-serve growth and drive the metrics that matter for our LLM gateway platform.
About the role
We’re looking for a Growth Lead to own and scale our self-serve business. You’ll drive acquisition, activation, conversion, and retention, working directly with our founders to build the growth engine for our LLM gateway platform.
With 25,000+ developers using Requesty and $1.5M ARR, we’re at an inflection point. The product is proven, the market is exploding, and we need someone to turn growth from a function into a science.
This is an opportunity to own growth at a product‑led company in one of the fastest‑growing categories in tech. You’ll have autonomy to experiment, data to optimize, and direct impact on our trajectory.
What you’ll do
- Own the self‑serve funnel: Drive acquisition, activation, conversion, and retention metrics across the entire user journey
- Scale digital channels: Own and optimize SEO, paid media (search, display, social), content marketing, and emerging channels like Generative Engine Optimization (GEO)
- Partner with Engineering: Work closely with the engineering team to optimize onboarding flows, feature adoption, and monetization strategies
- Build a growth machine: Establish frameworks for experimentation, A/B testing, and data‑driven decision making across all growth initiatives
- Optimize for developers: Craft messaging, content, and campaigns that resonate with technical audiences (developers, AI engineers, technical decision‑makers)
- Find growth hacks: Identify and validate unconventional growth opportunities through community building, developer advocacy, partnerships, viral loops, and emerging AI discovery surfaces
- Drive the metrics: Define, track, and improve key growth KPIs including CAC, LTV, activation rate, conversion rate, retention, payback period, and channel ROI
What we’re looking for
- 3+ years of growth marketing experience in PLG (product‑led growth) or self‑serve SaaS companies
- Proven track record scaling self‑serve acquisition and driving measurable growth across the full funnel
- Deep expertise in digital marketing channels including SEO, paid acquisition, content, lifecycle/email marketing, and conversion optimization
- Data‑driven mindset: You live and breathe metrics, run experiments constantly, and let data guide decisions
- Developer marketing experience: You understand how to market to technical audiences and speak their language
- Scrappy and entrepreneurial: Comfortable wearing multiple hats, moving fast, and finding creative solutions with limited resources
- Ownership mentality: You thrive on autonomy and take full responsibility for outcomes
- Worked at a developer tools or infrastructure company (Vercel, Supabase, Stripe, Cloudflare, etc.)
- Familiarity with AI/ML tools and the LLM ecosystem
- Early experimentation with Generative Engine Optimization (ChatGPT, Perplexity, Gemini visibility)
- Experience building developer communities or running technical content programs
- Background in product management or engineering so you can talk shop with developers
Massive market opportunity: Every company building with AI needs an LLM gateway. We’re positioned to become the infrastructure layer for the AI era (the “Cloudflare for AI”).
Proven product‑market fit: 25k+ developers, $1.5M ARR, and we’re just getting started. The product works, developers love it, and now it’s time to pour fuel on the fire.
Full ownership: This isn’t a cog‑in‑the‑machine role. You’ll own the entire growth function, work directly with founders, and have direct impact on company trajectory.
Founding team equity: Generous compensation package with significant equity. You’ll share in the upside you create.
Learn from the best: Work alongside experienced founders who’ve built and scaled products before. If you want to start your own company someday, this is the perfect training ground.
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