Growth Marketing Lead, Remitly Business

Overview

In this role you drive the GTM and product-led growth for Remitly Business across UK and Europe, focusing on SMBs and cross-border payments. You’ll own acquisition, adoption, and early retention while collaborating with Product to shape priorities and revenue impact. Expect to design scalable growth loops, tailor offers to local markets, and translate product capabilities into compelling market narratives. This is a strategic, hands-on leadership role with a clear impact on growth, profitability, and market position.

Pay / Benefits

• Paid Vacation Days
• Health insurance
• Commuter benefit
• Employee Stock Purchase Plan (ESPP)
• Mental Health & Family Forming Benefits
• Continuing education

Responsibilities

• Own the UK and EU customer acquisition metrics across all channels (CAC, LTV, payback, funnel conversion)
• Design and scale growth loops along the marketing funnel (paid, referrals, community, events) with compounding impact
• Translate product capabilities and pricing into a challenger narrative for incumbents
• Lead GTM for product launches with focus on adoption and revenue impact
• Collaborate with Product to drive adoption and revenue outcomes
• Develop ICP profiles for UK and EU to tailor offers and value proposition
• Build and deploy AI agent workflows across channels for research, content production, performance reporting, and competitive monitoring
• Manage AI agents and lead a small team-like structure

Key requirements

• 10+ years in growth, performance marketing, and/or product marketing in fintech, e-commerce, or payments with SMB acquisition at scale
• Experience owning UK & EU growth metrics with documented CAC efficiency and retention/payback data
• At least one acquisition engine built from scratch with measurable outcomes and learnings
• 3+ durable acquisition channels scaled across paid, SEO, partnerships, community-led, or PLG
• Cross-functional experience with Product ownership and revenue adoption impact
• Fluency with AI as a productivity layer and hands-on experience with agent workflows

• cross-functional collaboration
• data-driven decision making
• strategic thinking
• growth marketing
• CAC/LTV/payback optimization
• acquisition channels (paid, SEO, partnerships, community-led, PLG)

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