Paid Media Analyst

Job Description

Paid Media Analyst (D2C Specialist Agency)

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Salary: Up to £40,000

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Location: London (3 days in office, 2 days remote)

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🚀 About Us

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We’re a fast-growing, specialist D2C agency partnering with ambitious ecommerce brands to scale performance through data-driven marketing. From challenger startups to established disruptors, we help brands unlock serious growth across paid media channels.

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If you’re obsessed with performance, love digging into data, and want to see the direct impact of your work on real brands—this is the place.

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The Role

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We’re looking for a Paid Media Analyst who thrives in a performance-driven environment. You’ll take ownership of campaign execution, optimisation, and reporting across key paid channels—working closely with strategists and creatives to drive measurable growth.

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This isn’t a “set and forget” role. You’ll be in the engine room—testing, learning, scaling, and constantly pushing performance forward.

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What You’ll Be Doing

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• Manage and optimise paid media campaigns across platforms (Meta, Google, TikTok)

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• Analyse performance data to identify trends, insights, and growth opportunities

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• Build and maintain reports that actually mean something (not just vanity metrics)

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• Run A/B tests across audiences, creatives, and landing pages

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• Collaborate with creative and strategy teams to improve ROAS and CAC

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• Support forecasting, budgeting, and scaling strategies for D2C brands

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• Stay ahead of platform updates, trends, and emerging channels

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What We’re Looking For

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• 1–3 years’ experience in paid media or performance marketing

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• Strong analytical mindset—you’re comfortable with data and love problem-solving

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• Hands-on experience with platforms like Meta Ads Manager and Google Ads

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• Solid understanding of D2C ecommerce metrics (ROAS, CPA, LTV, etc.)

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• Confident using Excel/Google Sheets (bonus if you love a pivot table)

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• Curious, proactive, and always looking for ways to improve performance

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• Strong communication skills—you can explain the why, not just the what

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⭐ Bonus Points

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• Experience working with Shopify or other ecommerce platforms

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• Exposure to attribution tools (e.g. GA4, Triple Whale, Northbeam)

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• Creative testing experience or working closely with design teams

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What You’ll Get

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• Salary up to £40,000 depending on experience

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• Hybrid working: 3 days per week in our London office

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• Exposure to exciting, high-growth D2C brands

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• A genuinely collaborative team that values ideas over hierarchy

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• Clear progression path in a scaling agency

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• Ongoing training and development (we invest in your growth)

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