Digital Campaigns & eCRM Specialist

Overview

In this role you will support and optimize Henkel’s eCRM and digital campaigns to grow customer engagement for iconic brands like Schwarzkopf Professional. You’ll adapt global eCRM strategies to local markets, deliver personalized communications, and translate data into action with cross‑functional teams. You’ll work across campaign development, tooling, and performance analysis to enable data‑driven growth. This is an opportunity to shape customer journeys in a collaborative, global environment.

Pay / Benefits

• Flexible work scheme with flexible hours and hybrid model
• Global wellbeing standards with health and preventive care programs
• Employee Share Plan with Henkel matching shares
• Performance bonus / incentives
• Competitive Pension & Life Assurance – company contributes up to 10% of basic salary
• Annual Leave: 27 days plus 8 bank holidays

Responsibilities

• Support delivery of digital campaigns, promo activity and launches
• Assist with campaign testing, deployment, reporting and optimisation
• Deliver personalised and targeted communications to improve engagement and conversion
• Continuously adapt the global eCRM strategy to local market needs
• Implement and roll out global campaigns, including content plans and asset development or adaptation
• Develop and execute local eCRM campaigns aligned with the marketing team
• Manage processes to ensure efficiency and achievement of goals and KPIs
• Oversee local tool utilisation, onboarding for team members and external agency partners
• Analyse local data and apply recommended next best actions from the global team
• Provide data and represent the country in regional and global sales discussions on eCRM and analytics topics
• Offer structured feedback on sales concepts, country-specific issues, and best practices
• Manage and participate in business projects, offering expert knowledge across departments

Key requirements

• Interest in customer experience, digital journeys and campaign performance
• Understanding of customer and data-driven marketing principles
• Proactive and adaptable mindset
• Excellent communication and collaboration skills
• Understanding of eCRM strategy and campaign management
• Strong analytical skills and ability to translate data into actionable insights
• Proficiency in CRM tools and software
• Ability to manage multiple projects and meet deadlines

• Proactive mindset
• Adaptability
• Strong communication
• CRM tools and software
• eCRM strategy
• Campaign management

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