Paid Media Consultant

Job Description

Paid Media Consultant (Retail)

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Salary Up to £55,000 (depending on experience)

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London (Hybrid – 3 days per week in-office)

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About the Role

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We’re looking for a Paid Media Consultant to support and optimise paid media campaigns for a portfolio of retail clients. You’ll work across core biddable channels, helping to deliver performance-led campaigns that drive revenue, efficiency, and growth.

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This role is ideal for someone with solid hands-on paid media experience who enjoys problem-solving, data analysis, and working closely with clients and internal teams.

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Key Responsibilities

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Paid Media Execution & Optimisation

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• Build, manage, and optimise paid media campaigns across paid search and paid social

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• Support retail-focused strategies across search, shopping, and social platforms

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• Optimise towards retail KPIs including ROAS, CPA, revenue, and efficiency

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• Manage budgets, pacing, and in-flight optimisations

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Performance Analysis & Insights

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• Monitor performance daily and identify trends and opportunities

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• Produce clear and accurate performance reporting

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• Translate data into actionable insights and recommendations

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Client & Team Collaboration

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• Act as a day-to-day paid media contact for assigned retail clients

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• Support performance updates, reporting, and recommendations

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• Work closely with Managers, Account Leads, and channel specialists

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• Collaborate with creative and data teams to improve performance

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Continuous Improvement

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• Support testing across creatives, audiences, keywords, and formats

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• Stay up to date with platform updates, automation, and best practices

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• Contribute to paid media documentation and process improvements

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Skills & Experience

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Required

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• 2–4+ years of paid media or performance marketing experience

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• Hands-on experience across paid search and/or paid social

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• Experience working with retail or ecommerce accounts

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• Strong analytical skills and attention to detail

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• Confident communicator, comfortable working with clients

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Preferred

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• Agency experience

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• Experience with Google Ads, Shopping, Performance Max, and Meta Ads Manager

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• Familiarity with product feeds and retail performance metrics

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Working Pattern

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• Hybrid role with 3 days per week in our London office

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• Remaining days worked remotely

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What Success Looks Like

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• Campaigns are well-structured, optimised, and driving retail growth

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• Insights are commercially focused and actionable

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• Clients and internal teams trust your recommendations

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• You continue to grow in responsibility and impact

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