Senior Principal Solutions Marketing, International

Overview

In this role, you will architect and scale customer-centric sales enablement programs across global markets, translating complex challenges into practical tools and messaging. You’ll tailor global narratives to regional needs, helping sellers engage buying groups and drive growth. You’ll lead cross-functional collaboration to deliver field-ready resources and training, while measuring adoption and iterating based on outcomes. This is an opportunity to shape international go-to-market enablement and impact enterprise buying decisions at scale.

Responsibilities

• Build and scale customer-centric enablement programs across international markets
• Adapt global narratives to regional market needs, regulatory requirements, and buyer expectations
• Develop persona-based and use-case-driven resources (playbooks, guides, messaging, objection-handling tools, success stories)
• Translate challenges into practical resources to improve seller confidence and engagement
• Leverage insights and regional requirements to create scalable governance, templates, and activation plans
• Partner with Sales, Product Marketing, Product Management, Marketing, Legal, Compliance, and SMEs to deliver field-ready resources
• Analyze enterprise buying groups and decision-making to address priorities of stakeholders
• Influence senior stakeholders across functions and geographies
• Deliver training, coaching, and activation programs across regions and cultures
• Measure adoption, collect feedback, and continuously improve enablement programs based on outcomes

Key requirements

• 10+ years in solutions marketing, product marketing, sales enablement, or related B2B SaaS fields with international experience
• At least 5 years leading cross-functional initiatives and influencing regional stakeholders
• Experience developing and scaling sales playbooks, buyer enablement programs, persona-based messaging, and customer engagement frameworks
• Experience adapting global content to regional terminology, competitive dynamics, and regulatory considerations
• Strong understanding of enterprise buying groups and ability to influence senior stakeholders across geographies and business units

• stakeholder management
• clear communication
• facilitation and training
• developing structured enablement assets (playbooks, messaging frameworks, discovery guides)
• content development, presentation, and project management
• designing enablement programs in complex international environments

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