Online Brand Manager – Matrix & Biolage

Overview

In this role you will steer the online strategy and growth for Matrix & Biolage, aligning digital activities with commercial plans. You will partner with cross-functional teams and external partners to elevate digital shelf visibility and campaigns. The role focuses on optimizing media investment, product launches, and first-party data capture to drive consumer acquisition and ROI. You will shape digital experiences at scale for professional haircare customers and contribute to the brands’ digital leadership at L’Oréal.

Pay / Benefits

• money-saving offers
• free mortgage advice
• share options
• enhanced pension plan
• up to 60% off brand products
• private medical and dental insurance

Responsibilities

• Define and drive online vision and growth for Matrix & Biolage
• Manage media activation budgets across Google Search, Display, paid social, and Criteo retail media
• Serve as the main liaison with commercial teams and retailers (Look Fantastic) for joint plans and digital shelf visibility
• Execute digital campaigns and product launches; optimize assets and first-party data capture for key events
• Analyze performance metrics (ROAS, Share of Search, CTR, CVR) and apply a test-and-learn approach to improve campaign efficiency
• Coordinate channel demand forecasting with supply chain and marketing to ensure stock and budget accuracy

Key requirements

• Experience in performance marketing or digital media campaigns (brand, agency, or retailer)
• Experience with sponsored search, paid social, or retail media
• Strong analytical mindset and ability to track and interpret e-commerce KPIs
• Excellent relationship-building and cross-functional collaboration skills
• Ability to manage multiple retail budgets in a fast-paced environment
• Curiosity to understand the professional hair industry and digital commerce trends

• collaborative mindset
• analytical thinker
• strong communication
• sponsored search
• paid social
• retail media

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