National Account Manager

Overview

In this role you will drive revenue and market share for a global soft drinks brand within the UK Public Sector. You will own senior relationships, shape the national account strategy, and translate commercial plans into measurable growth across Education, Welfare and Security services. You’ll lead negotiations, JBPs, and product launches, working with cross-functional partners to deliver robust, profitable activations. This is a high-impact, entrepreneurial role in a fast-growing business with clear scope to influence national accounts and distribution.

Pay / Benefits

• competitive salary
• performance-based bonuses
• travel allowances and expenses
• professional development and career growth
• collaborative and supportive culture
• fast-growing brand

Responsibilities

• Own and deliver the National Public Sector channel strategy to drive revenue, volume, distribution and rate of sale
• Lead relationships and commercial plans across National Public Sector groups and wider accounts
• Develop and execute Joint Business Plans (JBPs) for mutual growth
• Lead annual negotiations, trading terms, pricing and promotional strategy with margin considerations
• Identify opportunities to grow distribution and maximise brand performance
• Manage commercial process for new product launches from sell-in to activation
• Collaborate with Marketing, Category, Supply Chain and Finance to ensure commercially compelling and deliverable plans
• Develop customer-specific activation plans to drive visibility and incremental sales
• Analyze customer/category/market data and translate insights into action
• Monitor performance, identify risks/opportunities, and take decisive actions to hit targets
• Build senior-level relationships with buyers and stakeholders
• Influence internal teams to align with customer priorities

Key requirements

• Significant National Account Management experience within FMCG, preferably soft drinks or similar fast-moving consumer category
• Proven track record delivering sales and profit growth with major National Public Sector accounts
• Experience leading JBPs, annual negotiations, pricing and promotional planning
• Strong commercial acumen with ability to translate numbers into action
• Experience launching and scaling new products within grocery
• Understanding of rate of sale, distribution, promotional effectiveness and customer profitability
• Excellent negotiation, influencing and relationship-building skills
• Confidence to engage with senior customer stakeholders
• Proactive, entrepreneurial mindset with strong execution capability

• negotiation
• relationship-building
• analytical thinking
• JBP development
• pricing and promo planning
• data analysis and insight translation

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