Channel & Customer Marketing Manager

Overview

In this role you will connect brands and propositions with key customers, shaping plans and insights into actions that drive growth. You’ll be the face of marketing in customer conversations, influencing decisions and telling compelling customer stories. You’ll operate across B2B and B2C journeys and leverage retail media to influence key moments. This position offers a front-row seat to cross-functional collaboration and meaningful impact on customer experience and business performance.

Responsibilities

• Develop trusted partnerships with key customers and understand their priorities and opportunities.
• Lead customer conversations by presenting plans, insights and recommendations clearly.
• Influence decisions using commercial understanding, customer knowledge and storytelling.
• Share customer insight with the wider business to inform internal strategies.
• Create customer-focused marketing plans aligning brands, products and opportunities with customer needs.
• Translate customer and market insights into practical marketing activity.
• Collaborate with Brand, Category, Sales and other teams to deliver joined-up plans.
• Represent the brand in customer interactions, ensuring strong marketing knowledge and credibility.
• Track impact of activities and continuously improve customer and business performance.

Key requirements

• Commercially minded with ability to link marketing to business outcomes
• Confident presenter with ability to simplify information for customers and senior stakeholders
• Influential and credible, able to gain buy-in from others
• Problem solver who turns customer challenges into opportunities
• Customer focused with genuine interest in helping businesses succeed
• Strong marketing experience with a track record of integrating brand, channel and customer activity
• Understanding of the full customer decision journey across B2B and B2C
• Retail media experience with ability to plan and activate effectively
• Collaborative and energetic, able to work across teams
• Curious and proactive with a drive for new opportunities

• strong communication
• relationship-building
• influencing
• retail media planning
• marketing planning
• customer journey analysis

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