Sales Director UK

Overview

In this role you will lead Analog Devices’ commercial growth across the UK and Northern Europe, owning the full sales function from pipeline to contract awards. You will build a scalable, high-performance region team and secure major DSO framework contracts to reach 45m revenue within three years. You’ll shape go-to-market strategy, align solutions with regulatory and utility needs, and position ADI as the trusted LV monitoring partner. This is a high-impact leadership role at the intersection of grid digitalisation and regional expansion.

Responsibilities

• Drive revenue growth to 45m across UK and Northern Europe within three years
• Own end-to-end sales processes including pipeline, forecasting, and CRM implementation
• Lead tender qualification, response development, and commercial modelling across territories
• Secure a minimum of eight long-term framework contracts with DSOs and partners
• Build and mentor a regional sales organization across multiple countries
• Develop strategic relationships with utilities, partners, and stakeholders
• Oversee white-label partnerships and ecosystem collaborations
• Coordinate market intelligence and align product roadmap with regulatory changes
• Position ADI as a leading LV monitoring and grid digitalisation partner in the region
• Lead final contract negotiations and framework onboarding
• Shape market presence through participation in major industry events

Key requirements

• Proven grid technology sales experience and partnerships (LV monitoring, smart grid, or related digitalisation tech)
• Senior-level experience closing multi-million euro framework deals with regulated utilities
• Deep knowledge of UK/European DSO procurement models (Ofgem, RIIO-ED2, ENA standards) and EU utility frameworks
• Ability to design and lead high-performance sales processes (pipeline, CRM, forecasting)
• Strong experience in tender preparation, negotiation, and contract awards
• Capability to recruit, mentor, and manage sales/pre-sales teams across countries
• Experience building strategic relationships with utilities, partners, and stakeholders in UK/Northern Europe

• stakeholder management
• leadership and people development
• strategic thinking and planning
• grid technology sales
• LV monitoring
• grid digitalisation

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