Business Development Manager – London
Field-based | On-trade & Independent Retail Focus
Do you thrive in the on-trade? Are you energised by getting brands in front of the right people, in the right venues, and making real commercial impact
We’re recruiting a Business Development Manager for a fast-moving premium drinks portfolio, covering East London and the independent retail scene. This is a field-based role where no two days look the same — you’ll be out with customers, driving brand engagement, and building the kind of relationships that actually shift product
What you’ll be doing
Managing a customer base of on-trade accounts, you’ll be the face of a premium portfolio — delivering brand presentations, executing trade marketing activations, and ensuring standards are upheld across your patch. You’ll work closely with brand partners to maximise contracted marketing spend, develop smart sales strategies to strengthen existing listings, and bring real commercial thinking to every customer interaction
What we’re looking for
Experience in drinks, F&B and/or drinks field sales is a must, but attitude and raw commercial ability matter just as much. You’ll need to be the kind of person who spots an opportunity, acts on it, and doesn’t need to be told twice. Specifically;
- Strong selling skills with the confidence to negotiate and influence at all levels
- Strong passion and knowledge of the spirits market
- A track record of juggling multiple priorities and delivering results
- Understanding of brand positioning and how it translates to the outlet level
- Skilled at building genuine, lasting customer relationships
- Proactive, solutions-focused, and comfortable working independently
- You’ll be: Ambitious, articulate, dynamic, and genuinely passionate about drinks and people.
- A creative thinker who’s as happy working autonomously as you are collaborating with a team.
Applicants must be based and eligible to work without sponsorship in the UK
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