Marketing Brand Communications – Placement Year

Overview

In this placement, you join BMW UK’s Brand Communications team to learn by doing across a spectrum of marketing activities in a premium brand environment. You’ll contribute from day one, shaping campaigns and supporting cross-functional delivery with stakeholders and agencies. The role blends planning, content, and experiential activation to bring brand moments to life across channels. You’ll work closely with diverse teams, gaining practical experience and building a professional network.

Responsibilities

• Plan and coordinate marketing activities across advertising, websites, social media, retailer marketing and customer data
• Manage timelines, prepare updates, and coordinate inputs from multiple teams
• Support the delivery of campaign materials
• Collaborate with Brand Communications, BMW UK departments, agency partners and other stakeholders
• Assist with communication and amplification of experiential activity across channels
• Contribute ideas and practical execution to varied marketing tasks

Key requirements

• Enrolled in a Bachelor degree program with expected 2:2 or higher
• Proficient in Microsoft Office (Excel, PowerPoint)
• Strong written and verbal communication, with high attention to detail
• Can-do attitude, initiative, and willingness to learn
• Creative flair and open-minded problem-solving approach

• communication (written and verbal)
• teamwork and collaboration
• proactive problem-solving
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Office

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