Online Brand Manager – CeraVe

Overview

As an Online Brand Manager, you will lead digital activation and e-retail strategy to accelerate online growth for CeraVe and Vichy. You’ll own the digital shelf, manage the online product portfolio, and develop platform-appropriate content to support discovery and conversion. You will connect content to commerce across campaigns, social, influencer activity, and retailer pages, while planning launches, promotions, and events. Your role is to drive ecommerce growth through data-driven insights, cross-functional partnerships, and agile execution within a fast-moving beauty environment.

Pay / Benefits

• money-saving offers
• share options
• enhanced pension plan
• private medical and dental insurance
• discounted gym memberships
• onsite mental health support

Responsibilities

• Set and maintain online presence standards across retailer and pure-player platforms (PDPs, imagery, video, reviews, search visibility)
• Monitor assortment and product performance; identify gaps and growth opportunities; contribute to launches and lifecycle plans
• Create content that helps shoppers discover, understand and choose CeraVe products; tailor per platform
• Build a content-to-commerce ecosystem across brand campaigns, social, influencers, UGC, and retailer pages; explore social selling and seamless purchase paths
• Lead advocacy and online events in collaboration with Love Advocacy and influencer agencies; develop activations that boost engagement and conversions
• Identify opportunities across assortment, visibility, conversion and basket value; plan and optimise launches, bundles, sampling and promos
• Analyse retailer, platform and market data to assess performance, track trends, and recommend actions
• Collaborate with Sales, Customer Marketing, Brand, Media, CRM, agencies and retailers to deliver a high-quality online experience
• Contribute to ecommerce and A&P planning; track activation effectiveness and support sustainable brand growth

Key requirements

• Experience in ecommerce, online brand management, digital shelf, content or similar roles
• Experience with online retailers and pure players (examples: Amazon, Boots.com, TikTok Shop)
• Strong understanding of how product content, search, social selling, advocacy, UGC, reviews, and media drive discovery and conversion
• Commercial and analytical mindset; ability to interpret ecommerce/category performance data and translate into priorities
• Creative with attention to detail; raise asset quality while ensuring accuracy per platform
• Collaborative and influential; ability to align cross-functional teams and agencies
• Entrepreneurial, proactive; capable of building plans in a fast-moving environment
• Clear communicator and strong prioritiser; able to manage multiple projects
• Degree-educated with relevant experience in ecommerce, online brand management or related fields; experience in beauty/FMCG or pure players is advantageous

• collaborative
• influential
• entrepreneurial
• ecommerce platforms (Amazon, Boots.com, TikTok Shop)
• data interpretation and performance analysis
• content creation and optimization across platforms

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