Marketing Manager – M&A Platform

Overview

As manda’s first marketing hire, you will build our growth engine to reach business owners considering selling. You’ll create channels, test cost-effective strategies, and own the budget while collaborating with iwoca’s credibility and data infrastructure. You’ll shape how sellers and buyers discover manda, turn website visitors into applicants, and help transform a two-sided marketplace into a scalable, evidence-based growth engine.

Pay / Benefits

• Flexible working hours
• Medical insurance with Vitality
• 25 days holiday plus birthday and extra leave options
• Sabbatical after four years
• Equity incentive
• Pension contributions (3%)

Responsibilities

• Identify and test direct channels (paid search, paid social, organic, direct response) and discontinue non-viable ones
• Own budget allocation and prioritize high-impact channels with fast learning
• Write and optimize copy for ads and landing pages; iterate based on owner responses
• Test offline approaches (mail, email) and evaluate their impact
• Earn trade press coverage to generate inbound interest
• Establish unit economics by measuring CPA per seller mandate per channel
• Define lead value and conversion proxy for long sales cycles
• Set up attribution and reporting to trace customers to the contributing channel
• Turn the manda website into a higher-converting asset, clarifying the process and differentiation
• Support acquisition of credible buyers post-seller supply expansion
• Collaborate with product/engineering on conversion steps you don’t own
• Operate with a bias for action in an early-stage venture with ambiguity

Key requirements

• 4+ years in acquisition, growth or generalist marketing in startup/scale-up/new venture
• M&A, marketplace or two-sided experience with supply constraints
• Comfort with long, low-frequency, high-value conversions
• Numerate and data-literate; owns measurement and funnels
• Hands-on approach; writes copy, briefs pages, sets up tracking, pulls reports
• Experience driving applications or sign-ups into a live product journey
• Commercial thinker with ability to navigate ambiguity in a start-up
• Bonus: regulated/financial services marketing, offline direct response, and direct mail
• Hands-on with HubSpot, GA4 or similar, and SQL or Looker

• commercial mindset
• bias for action
• data-driven decision making
• HubSpot
• GA4
• SQL

…