Senior Director, Product Marketing & Market Activation

Overview

In this role you drive how Unit4’s innovation is translated into compelling market narratives and revenue impact. You will lead product marketing, analyst relations, and demonstration operations to scale and sustain GTM capabilities around the AI-native platform. The position centers on a transformative 18-month launch, shaping repeatable GTM disciplines for future innovations. You work cross-functionally to connect product, sales, and services around a value-based story. This is a high-impact, leadership role focused on commercial outcomes and market credibility.

Pay / Benefits

• uncapped time off policy
• remote working opportunities
• Global Wellbeing Days
• mentors and career growth
• culture built on trust
• sustainability initiatives (Act4Good)

Responsibilities

• Own the AI-native GTM launch and lead strategy and execution for the architecture initiative
• Translate complex tech into credible economic value stories for CFOs/COOs/CHROs
• Align Product, Sales, Customer Success, and Services around a unified, revenue-focused launch
• Develop scalable GTM playbooks, sales narratives, and competitive positioning to drive pipeline
• Build and lead a lasting product marketing function beyond individual launches
• Elevate messaging from features to outcomes and impact
• Integrate demonstration services to enrich the narrative and maintain consistency across buyer journey
• Establish demos as an ongoing commercial lever tied to revenue
• Lead analyst relations to position AI capabilities as differentiated and credible
• Drive KPIs linking GTM to pipeline, win rates, and deal velocity
• Grow and develop a team with clear growth paths and AI literacy
• Set standards of excellence across teams

Key requirements

• Senior product marketing or GTM leader with experience in B2B SaaS or enterprise software
• Experience leading major platform or transformational launches
• Ability to operate across Product, Sales, and market realities
• Focus on commercial outcomes and measurable impact

• Strategic thinking
• Cross-functional collaboration
• Leadership and people development
• GTM strategy and execution
• Product marketing leadership
• Analyst relations

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