Overview
In this role you lead a store department to deliver outstanding customer experiences, ensuring service excellence and operational efficiency. You guide a team of Sales Advisors, drive performance through data-informed decisions, and act as a brand ambassador to bring the store experience to life. You manage daily operations and step in as Store Manager when needed, shaping a welcoming, high‑performing environment aligned with the brand. You’ll partner with cross‑functional teams to continuously develop talent and uphold brand standards, with a focus on meaningful customer journeys.
Pay / Benefits
- 25% staff discount across all H&M Group brands
- H&M Incentive Program (HIP)
- development opportunities
- full-time role
- competitive compensation
- diversity and inclusion focus
Responsibilities
- Deliver high-level customer service through styling expertise and strong product knowledge in an engaging store environment
- Analyse sales data and collaborate with the Store Manager to maximise department performance
- Lead and motivate Sales Advisors to meet service and presentation standards
- Support recruitment and onboarding, and develop training for new hires
- Identify and nurture future talent and contribute to development plans
- Oversee daily store operations ensuring efficiency and brand alignment
- Act as a brand ambassador delivering best possible customer experiences
- Step in as Store Manager when required to maintain leadership continuity
Key requirements
- Retail experience with good knowledge of store operations and standards
- Customer-focused mindset with ability to lead by example
- Genuine interest in products and ability to share enthusiasm with customers
- Willingness to learn, take feedback, and pursue development
- Excellent communication: clear, confident, empathetic
- Adaptability to changing priorities and varied hours including evenings, weekends, holidays
- English language skills
- Preferred: team leadership experience and analytical thinking with KPI awareness
- Customer-focused
- Excellent communication
- Adaptability
- Understanding of retail KPIs
- Data-driven decision making
- Product knowledge and styling expertise
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