Social Content Manager

Overview

As Social Content Manager, you will lead Flo’s organic content strategy for perimenopause, TTC, and pregnancy, shaping a trusted and relatable voice. You’ll blend education, empathy and cultural relevance into storytelling across TikTok, Meta and other platforms. You will own the content engine, curate diverse voices, and optimize for social search and long-term discoverability. This role sits at the intersection of health credibility and engaging creativity, helping Flo expand its impact at scale.

Pay / Benefits

• competitive salary
• performance incentive scheme
• paid holiday, sick leave, and female health leave
• enhanced parental leave and pay
• 5-week fully paid sabbatical at 5-year anniversary
• hybrid work model in-office 3 days/week

Responsibilities

• Build and execute Flo’s organic social strategy for perimenopause, TTC and pregnancy, creating content that builds recognition and trust
• Develop a search-optimized, evergreen-first approach to dominate conversations on platform search and For You Pages
• Curate and commission diverse voices (journalists, experts, creators) to ensure authenticity and empathy
• Shape conversations with thought leadership by turning medical insights into accessible storytelling
• Handle sensitive topics with care, coordinating with medical and legal teams for credibility and compliance
• Analyze performance and apply insights to scale sustainable formats beyond trends
• Guide contracted contributors with clear creative direction to ensure high-quality outputs
• Stay ahead of cultural conversations in women’s health and maintain Flo’s credibility

Key requirements

• 3–5+ years of experience shaping organic social strategy with proven growth on TikTok and short-form platforms
• Editorial skills in commissioning, curating, and editing content from diverse sources
• Strong understanding of health and lifestyle content performance across platforms and ability to translate into accessible content
• Hands-on expertise in social search and platform SEO, including keyword research and search-led planning
• Ability to brief and manage creators and contractors with a clear outcome-focused vision
• Strong analytics skills to translate data into actionable insights and evergreen formats
• Excellent writing and creative direction for short-form, social-native storytelling
• Proactive, independent problem-solver in a fast-paced, test-and-learn environment
• Genuine passion for women’s health (advantage)
• Strong skills in analyzing content performance and iterating based on data and insights

• cultural fluency
• empathy
• collaboration
• social search
• platform SEO
• keyword research

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