Product Brand Manager – CeraVe

Overview

As Product Manager for CeraVe, you will own the end-to-end marketing of priority products, shaping integrated campaigns across owned, paid, and earned channels. You’ll collaborate with cross-functional teams to translate consumer insights into compelling activation, media planning, and asset development. You’ll monitor performance, optimize spend, and drive product launches and lifecycle activity. This role blends creative strategy with data-driven decision making in a fast-paced beauty environment.

Pay / Benefits

• industry-leading benefits package
• private medical and dental insurance
• discounted gym memberships
• life insurance and enhanced pension plan
• share options
• up to 60% off iconic brands (YSL, CeraVe, Armani, Kiehl’s, Garnier)

Responsibilities

• Develop integrated marketing plans across channels from briefing to evaluation
• Generate and shape distinctive, social-first campaigns
• Lead social-first activity and platform-specific content
• Brief and manage asset development with partners to on-brand, platform-ready outputs
• Plan and optimize media with agencies to align investments with objectives
• Own portfolio marketing, track sales and lifecycle activities
• Analyse sales data and competitive landscape to identify opportunities
• Build advocacy and earned impact through creators and influencer activity
• Understand consumers via research partnerships to inform briefs and content
• Measure campaign performance and extract learnings for future activity
• Collaborate with multiple teams and agencies to align plans and deliver
• Contribute to A&P planning and budget management

Key requirements

• Bachelor degree and experience in brand activation, integrated marketing, social, or related role
• Strong understanding of social platforms and content strategy
• Experience with media planning and agency collaboration
• Ability to write briefs and deliver high-quality assets on time
• Commercial mindset with ability to interpret sales and category insights
• Knowledge of influencer marketing and paid activity integration
• Analytical mindset with ability to translate data into recommendations
• Collaborative and persuasive with strong stakeholder management
• Strong prioritisation and ability to manage multiple deadlines

• collaborative
• persuasive
• strong prioritisation
• media planning and activation
• campaign measurement and optimization
• influencer and advocacy marketing

…