Overview
In this role you will lead the creative direction for events, marketing and membership within a five-star luxury hospitality brand launching in London. You will shape the events programme, partnerships and member experience, acting as a visible ambassador to elevate the brand at high-profile occasions. You will drive innovative experiences while aligning creativity with commercial goals, contributing to brand growth and revenue during a pivotal London expansion.
Responsibilities
- Lead the creative direction across events, marketing, partnerships and membership experience
- Develop an experiential events programme including major events, club takeovers, nightlife and seasonal experiences
- Create standout events to boost the business profile and member engagement
- Develop strategic partnerships with luxury, lifestyle and cultural brands
- Introduce new ideas and experiences while challenging the status quo
- Build a strong network across hospitality, luxury, fashion, entertainment, media and culture
- Act as an ambassador and face of the brand at high-profile events
- Develop a calendar of major experiences with aim of at least two major club takeovers per year
Key requirements
- Background in luxury hospitality, private members’ clubs, premium leisure or luxury brands
- Highly creative, polished and commercially aware with confidence to challenge conventional thinking
- Strong understanding of events, PR, marketing, partnerships and membership
- Proven ability to develop and deliver high-profile events and experiential campaigns
- Strong networker who can attract people, brands, talent and ideas
- Excellent host and communicator as a visible representative of a luxury brand
- Strong commercial understanding linking creativity to membership engagement, brand growth and revenue
- networking
- excellent communication
- commercial acumen
- problem solving
- creativity
- influencing and persuasion
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