Senior Account Executive – Influencer & Brand PR

Overview

In this role you shape influencer and creator campaigns that drive client narratives and earned media. You’ll bridge PR, social, and creator work to deliver authentic, platform-native content that resonates with audiences. You’ll spot cultural moments and connect brands with creators who amplify impact beyond social. This is a global, collaborative position with opportunities across markets and projects that influence brand conversations.

Pay / Benefits

• hybrid and flexible working
• 30 days of holiday
• BUPA medical cover
• pension contributions
• sabbaticals (6–12 weeks)
• Employee Resource Groups

Responsibilities

• Proactively build and maintain relationships with influencers, creators, agents and media to support client needs
• Generate fresh creator and content ideas to briefs
• Identify in-person experiences and events to enhance campaigns and coverage
• Manage influencer campaigns from talent outreach through to content creation and reporting
• Coordinate paid and earned coverage across relevant channels with a range of influencers
• Oversee campaign administration and timelines, including briefs, deliverables, approvals, usage rights and gifting
• Support earned media campaigns from research and angle development to pitching and follow-up
• Build journalist and media relationships alongside creator/influencer networks
• Develop press materials, pitches and media lists
• Monitor news and opportunities for authentic brand participation
• Support media outreach and reporting

Key requirements

• Curiosity about creators, social trends and online communities
• Good understanding of the UK influencer/creator landscape across key social platforms
• Ability to identify relevant creators by audience, content, values and brand fit beyond follower count
• Understanding of what makes influencer content authentic and platform-native
• Confident communication with creators, talent managers and clients
• Comfort with campaign data and influencer metrics
• Interest in how influencer, PR, social and media can work together
• Ability to manage multiple campaigns with attention to detail
• Keeps up with emerging formats, trends and cultural conversations
• Strong content judgment and understanding of what makes creator content effective

• Curious
• culturally switched on
• professional and personable communicator
• Platform knowledge: TikTok, Instagram, YouTube, Substack
• Campaign data and influencer metrics
• Content review and briefing processes

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