Senior Product Marketing Manager – B2B

Overview

In this Senior Product Marketing Manager role, you will shape DataCamp’s product storytelling and go-to-market approach for professional learners and organizations. You’ll partner with commercial and product teams to articulate DataCamp’s unique value, driving demand and adoption through compelling messaging and collateral. You will own GTM campaigns, work with sales and customer success to refine messaging via customer insights, and manage analyst relationships and competitive analysis. This is a hands-on, fast-paced opportunity to impact revenue and data/AI adoption at scale.

Pay / Benefits

• competitive compensation
• flexible working hours
• annual learning budget for conferences and training
• global company retreats
• IT equipment budget for home setup

Responsibilities

• Lead B2B marketing campaigns and go-to-market rollouts with cross-functional teams
• Craft customer-centric positioning highlighting DataCamp’s differentiation
• Create sales and marketing collateral across the buyer journey (pitch decks, blogs, webinars, case studies)
• Leverage customer insights with revenue and customer success teams to refine messaging
• Manage analyst relations and communicate product capabilities and roadmap
• Conduct competitive analysis to identify opportunities and threats

Key requirements

• 5+ years of B2B product marketing experience in a data/AI SaaS company
• Proven track record in data or AI space with understanding of trends and competitive landscape
• Demonstrated success in leading go-to-market strategies with measurable impact
• Exceptional English writing and presentation skills with a portfolio of messaging and thought leadership
• Ability to thrive in a fast-paced environment and work independently

• exceptional storytelling and communication
• collaboration across sales, product, and marketing
• proactive problem-solving and ownership
• B2B product marketing in data/AI SaaS
• go-to-market strategy and campaign execution
• messaging and collateral creation

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