Brand Manager – Own Brand

Overview

As Brand Manager for Morrisons’ Own Brand, you will drive growth across Premium and Entry tiers, shaping range strategy and category performance. You’ll lead end-to-end planning and collaborate with Marketing and Trading to maximise value for customers. You will own seasonal event propositions and guide early-career talent, while delivering insights to senior governance groups. This role offers the chance to influence shopper choice and contribute to a market-leading own-brand proposition.

Pay / Benefits

• Private healthcare
• Car Allowance
• Generous holiday entitlement
• Discretionary bonus scheme
• 15% discount in supermarkets and convenience stores
• 10% discount card for friends or family

Responsibilities

• Lead tier-specific growth strategies for Premium and Entry ranges to optimise category mix and store space
• Monitor delists, manage diamond delivery, and present at Category Optimisation workshops
• Own end-to-end planning and execution of seasonal events (Christmas, Valentine’s, Mother’s Day, Easter) from brief to post-event evaluation
• Deliver progress reports to Own Brand Working and Steering Groups to inform decisions
• Serve as core representative for the Own Brand team across cross-functional Marketing and Trading groups
• Provide day-to-day leadership, mentoring, and development support for Graduate Trainees and Degree Apprentices

Key requirements

• Proven track record in brand management, range optimisation, and trade activation in retail, FMCG, or grocery
• Strong commercial acumen to analyse market share data and identify opportunities
• Experience leading large-scale seasonal or event-based activations from brief through evaluation
• Exceptional stakeholder management and ability to influence cross-functional teams
• Experience or aptitude in guiding graduates and apprentices (leadership/coaching)

• Influence and communication
• Cross-functional collaboration
• People leadership
• Brand management
• Category management
• Trade activation

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