Brand Manager

Overview

In this Brand Manager role, you will shape and execute the brand strategy for Food For Now within a fast-growing food business. You’ll ensure brand consistency across channels and lead activation for launches and campaigns. You collaborate with cross-functional teams and external partners to drive awareness and commercial growth. This is an opportunity to influence brand perception and performance in a dynamic, family-oriented company culture.

Pay / Benefits

• company pension scheme
• health and wellbeing support (healthcare, optical and dental discounts)
• employee discount scheme
• annual pay reviews
• profit related pay
• extended leave opportunities (unclarified)

Responsibilities

• Develop and deliver annual brand plans aligned to customer and business strategies
• Lead brand activation projects across product launches, packaging, eCommerce and experiential marketing
• Manage the development of packaging, design assets and branded collateral
• Partner with Category and NPD teams to support new and existing product development projects
• Create compelling marketing materials for trade, consumer and online channels
• Support PR and brand awareness initiatives across the business and wider industry

Key requirements

• Brand management, marketing or category/brand activation experience
• Ability to shape strategy and translate into practical plans and campaigns
• Strong stakeholder skills with cross-team collaboration
• Experience working with agencies and partners to deliver creative and media activity
• Strong commercial thinking with focus on performance, margin and growth opportunities
• Structured planning approach to deliver multiple projects

• collaboration
• clear communication
• pace and prioritization
• brand activation
• product launches
• packaging development

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