Senior Brand Manager – Eat Natural

Overview

As a Senior Brand Manager at Ferrero you will shape the long-term vision and positioning of a key category, driving sustainable growth and market share. You will lead cross-functional collaboration with UK and international teams to deliver consumer-focused marketing plans that align with business objectives. You’ll manage brand equity, budgets, and investments to maximise profitability while safeguarding Ferrero’s reputation. This role blends strategic thinking with hands-on delivery, offering influence across senior stakeholders and external partners to bring brand plans to life.

Responsibilities

• Develop and execute 3-year and annual brand strategies to sustain competitive growth
• Lead cross-functional (UK and international) teams to deliver consumer-focused marketing plans
• Propose and manage category budgets and resource plans across advertising, promotions, research, and innovation
• Monitor market and brand performance using data and insights, identifying opportunities and actions
• Protect and strengthen brand equity and Ferrero’s corporate image
• Influence senior stakeholders to secure alignment and drive strategic initiatives
• Manage relationships with external agencies and partners to deliver best-in-class marketing activity
• Lead and develop a high-performing team, focusing on collaboration, learning, and achievement

Key requirements

• Proven track record in delivering successful brand strategies and profitable growth
• Strong commercial awareness and financial acumen with budget management experience
• Ability to analyse market trends, consumer behavior, and performance data to drive decisions
• Influential communicator with credibility across internal and external stakeholders
• Experience leading and developing teams with collaborative leadership
• Understanding of the UK market and experience in a complex, international organisation (advantageous)

• collaboration
• communication
• leadership
• brand strategy development
• budgeting and financial management
• data analysis and insights

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