Product Brand Manager – CeraVe

Overview

In this role, you will own the end-to-end marketing of CeraVe products, building and executing integrated plans across owned, paid, and earned channels. You’ll shape creative social-first campaigns and manage asset development, media planning, and lifecycle activity. You’ll translate consumer and market insights into impactful campaigns, partner with advocacy and influencer teams, and drive performance through data-driven optimisations. This is a cross-functional, high-impact role at a leader in dermocosmetics.

Pay / Benefits

• money-saving offers
• free mortgage advice
• share options
• enhanced pension plan
• private medical and dental insurance
• discounted gym memberships

Responsibilities

• Develop and deliver integrated marketing plans across channels from briefing to evaluation
• Create distinctive campaigns and shape them for social and consumer journeys
• Lead social-first activity and tailor content to each platform
• Brief and manage asset development with creative partners to ensure on-brand, on-time delivery
• Plan and optimise media with agencies to align spend with objectives
• Manage marketing of priority products, monitor sales and lifecycle activity
• Analyze sales data and competitive activity to identify opportunities and inform strategy
• Build advocacy and influencer activity, linking paid and earned content to campaigns
• Incorporate consumer insights into briefs and campaign choices
• Measure performance across channels and share learnings to improve future activity
• Collaborate with DMI, Zone, local teams, agencies and partners to deliver aligned plans
• Contribute to A&P budgeting and investment decisions

Key requirements

• Bachelor’s degree
• experience in brand activation, integrated marketing, social, media or related role
• ability to own products, understand sales performance and leverage insights
• experience with influencer marketing and advocacy
• data-driven mindset and ability to translate insights into actions
• strong stakeholder management and collaboration skills
• ability to manage multiple deadlines in a fast-paced environment

• collaborative
• persuasive
• strong prioritiser
• campaign development across channels
• media planning and optimisation
• asset briefing and management

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