Brand Manager, Customer Engagement

Overview

In this role you will translate national brand strategy into targeted, multi-channel customer engagement plans for AstraZeneca Haematology. You’ll work with sales, medical, and analytics to tailor messages for priority accounts and activate advocacy programmes. By monitoring performance and capturing field insights, you’ll influence local execution and future national strategy. This is an opportunity to shape customer experiences at scale and drive measurable business impact in oncology.

Pay / Benefits

• competitive salary
• excellent company benefits

Responsibilities

• Translate national strategy, customer insight, and account objectives into engagement plans and advocacy initiatives.
• Design and optimise customer engagement journeys across priority segments and accounts with Sales teams.
• Lead omnichannel engagement activities including peer-to-peer, digital initiatives, third-party media, and local asset adaptation.
• Capture field and account insights to inform national strategy, messaging, and future approaches.

Key requirements

• Degree-level qualification in scientific, life-sciences, business, marketing or related discipline or equivalent experience
• Significant commercial oncology experience with ability to understand clinical evidence for customer engagement and adoption journeys
• Experience translating strategy and insights into targeted customer journeys and account-based programmes
• Experience delivering engagement activities across personal and non-personal channels (peer-to-peer, digital, media, local content)
• Ability to use insights to identify barriers/opportunities and measure impact
• Understanding of the UK healthcare environment, NHS structures, and account dynamics
• Ability to partner with Sales and collaborate across Medical, Marketing, and external stakeholders
• Strong project and commercial management skills, with experience managing agencies or media partners
• Knowledge of pharmaceutical governance and ABPI Code of Practice for compliant omnichannel activities

• Cross-functional collaboration
• Commercial mindset
• Analytical thinking
• AI and digital technologies in marketing
• Marketing automation
• CRM platforms and content-approval tools such as Veeva PromoMats

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