Senior Go-to-Market Marketing Manager – Retail and Consumer Services

Overview

In this role you will shape and lead the go-to-market vision for EPAM’s Retail and Consumer Services practice across the EMEA region. You will align market intelligence, client priorities, and EPAM capabilities to craft a strategy that raises market profile, creates demand, and accelerates pipeline and revenue. You’ll collaborate with a broad, cross-functional ecosystem to translate market needs into market-ready initiatives. This position offers the chance to influence growth in a dynamic sector and drive impact at scale.

Responsibilities

• Develop and lead the go-to-market strategy for Retail and Consumer Services in the EMEA region
• Raise market profile, generate demand, and accelerate pipeline and revenue
• Collaborate with cross-functional teams (Industry, Sales, Marketing, Presales, Alliances, Content, Campaigns, Demand Generation, Field Marketing, Operations) to align capabilities with market needs
• Interpret market forces and client priorities to integrate EPAM’s strengths into market initiatives
• Translate insights into actionable marketing programs and initiatives

Key requirements

• collaborative
• strategic thinking
• stakeholder management
• go-to-market strategy
• demand generation
• market analysis

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