Events Marketing Manager – B2B Events / Conferences – London

Overview

In this role you will own the marketing strategy for a portfolio of high-profile B2B conferences, driving paid attendance and building a thriving delegate community. You will shape positioning for premium events in a crowded market and collaborate with cross-functional teams to hit commercial targets. Expect to lead multi-channel campaigns, analyze data to optimise performance, and manage stakeholder relationships. This hybrid London role offers ownership and the chance to influence a portfolio that matters to its audiences.

Pay / Benefits

• hybrid work arrangement
• salary up to 55k
• 10% bonus
• strong benefits

Responsibilities

• Own end-to-end marketing plan and multi-channel strategy aligned to commercial targets
• Drive paid attendance through integrated campaigns across digital, PR, email, content, and partnerships
• Craft messaging frameworks and value propositions for target audiences
• Maintain brand consistency across digital, print, social, and on-site touchpoints
• Set and monitor KPIs, analyse results, and optimise campaigns in real time
• Develop a 365-day engagement strategy for the Global Leaders Forum to grow membership
• Manage budget to maximise ROI and report progress to stakeholders
• Collaborate with event production, sales, finance, operations, and external agencies to deliver programs

Key requirements

• 4+ years of marketing experience with a track record of driving paid attendance at large-scale B2B events (1,000+ attendees)
• Strategic thinker capable of differentiated positioning and go-to-market planning
• Strong written and verbal communication skills; comfortable presenting to senior stakeholders
• Highly data-literate with ability to translate insights into action
• Experience managing integrated campaigns and coordinating multiple projects in a fast-paced environment
• Hands-on with digital marketing platforms, CRM systems (Marketo is a bonus), social media, and marketing automation tools
• Genuine passion for live events and understanding of what makes them compelling
• A degree in Marketing, Business, Communications, or a related field

• strategic thinking
• clear communication
• stakeholder management
• digital marketing platforms
• CRM systems (Marketo bonus)
• social media advertising

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