National Account Manager – Ice Cream

Overview

In this role you drive growth for Ferrero’s Ice Cream portfolio in the UK&I market by owning key customer relationships and delivering commercial plans. You’ll work cross-functionally to align customer strategy with brand ambition, optimize distribution, visibility and profitability, and navigate a fast-paced, seasonal environment. The role offers impact across commercial, category, and supply chain domains, shaping plans to meet short-term targets and long-term objectives. You will be the commercial lead in negotiations and customer engagement, delivering value for both customers and Ferrero.

Responsibilities

• Own and develop relationships with key customers, becoming a trusted commercial contact for Ice Cream
• Develop and execute customer plans aligned to Ferrero’s commercial and brand strategies to drive distribution, availability, visibility and profitable growth
• Manage customer performance including volume, revenue, profitability, forecasting and promotional investment using data and insight
• Lead customer negotiations (annual plans, pricing, promotions, range, and commercial agreements) to achieve mutual benefits while protecting Ferrero objectives
• Use knowledge of Ice Cream and frozen category to understand customer/shopper dynamics, seasonality, and opportunities
• Collaborate cross-functionally with Marketing, Category, Trade Marketing, Supply Chain and Finance to develop compelling customer propositions and ensure execution
• Identify risks and opportunities within accounts and adapt plans responsively to market conditions

Key requirements

• National Account Management or senior customer management experience in FMCG with Ice Cream/frozen category experience
• Strong understanding of the UK retail landscape and complex customer relationships
• Commercial acumen with P&L, pricing, promotions, forecasting and customer investment experience
• Proven ability to identify growth opportunities and translate into clear customer plans
• Strong communication and influencing skills across multiple levels
• Comfort with fast-moving, seasonal category and agility to adapt plans
• Proactive, collaborative mindset with curiosity to challenge and seek opportunities

• strong communication
• influencing skills
• collaboration
• P&L management
• pricing
• promotions

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