Field Marketing Specialist – UK

Overview

As Global Field Marketing Specialist, you design and execute demand generation initiatives to drive brand awareness and high-quality leads for Malt across the UK and beyond. You collaborate with regional and global marketing, sales, and product teams to localize campaigns and align activities with go-to-market strategies. You manage events and integrated campaigns, including ABM programs, while measuring impact and optimizing results. This role connects cross-regional teams to support Malt’s mission of enabling flexible, successful work relationships. You’ll operate in a fast-paced environment and contribute to global sales objectives with a hands-on, collaborative approach.

Pay / Benefits

• remote work options
• annual leave 30 days
• sabbatical after 3 years
• stock options
• private health insurance (Bupa)
• pension (5% with Aviva)

Responsibilities

• Plan and deliver demand generation programs to acquire new Enterprise customers and nurture existing ones, including integrated campaigns, events, ABM 1to1 programs and digital marketing
• Partner with Demand Gen, Communications, Product Marketing or Brand to localize global campaigns for the UK and broader markets
• Establish event and campaign calendars aligned with sales objectives and go-to-market strategies
• Organize Malt-run events and sponsorships at external events, leveraging resources as needed
• Align with Enterprise & global sales teams and participate in sales meetings and business reviews
• Provide access to marketing resources (events, ebooks, articles) and maintain feedback loops with sales
• Analyze results, metrics, and reports to determine program effectiveness
• Participate in transversal/global projects and activities

Key requirements

• 3 to 5 years of B2B field or event marketing experience, preferably in tech
• Experience supporting complex buying cycles and working with large sales teams
• Strong project management skills and ability to handle multiple projects in a fast-paced environment
• High comfort with fast-changing environments
• Full proficiency in English; Spanish fluency is a plus
• Experience with Salesforce (or similar CRM) and marketing automation tools (Marketo, HubSpot)

• assertiveness
• cross-functional collaboration
• autonomy
• Salesforce (or similar CRM)
• marketing automation (Marketo, HubSpot)
• ABM campaigns

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