Analyst-Marketing

Overview

In this role you will advance American Express’s visibility in traditional and AI-driven search, helping content be indexed, interpreted, and surfaced in AI-generated responses. You will blend technical SEO, structured data, and AI-ready content optimization, partnering with product, engineering, marketing and analytics teams to improve performance across search engines and large language models. This is a unique opportunity to shape Answer Engine Optimization (AEO) for a trusted global brand. You will work across markets and cross-functional teams to drive impactful, scalable search outcomes.

Responsibilities

• Develop and execute SEO and AEO strategies across traditional and AI-driven search platforms
• Lead SEO and AEO initiatives for international markets and manage local stakeholder relationships
• Collaborate with product, engineering, content and analytics teams to improve content discoverability and representation
• Support crawlability, indexation, and rendering improvements
• Assist with structured data implementation (schema.org, JSON-LD) and site performance optimization
• Contribute to AI search optimization by improving content structure, clarity, and intent alignment
• Identify AI visibility gaps and opportunities, and track performance with AI-driven metrics
• Deliver knowledge and enablement materials to educate teams on SEO and AEO standards

Key requirements

• 2+ years of SEO experience (agency or in-house)
• Familiarity with SEO tools (Conductor, SEMrush, Google Search Console, Adobe Analytics)
• Advanced technical SEO understanding and web architecture (HTML, CSS, JavaScript)
• Exposure to Generative AI in SEO workflows

• Strong communication and collaboration across teams
• Organizational and analytical skills with attention to detail
• Technical SEO
• Structured data and schema.org/JSON-LD
• AI/Search optimization concepts
• HTML/CSS/JavaScript basics

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